Ifra debut for Drag+drop products
10/12/2008
Essex-based software house Drag+drop showed its entire product range at the show. Father and son David and James Wright took the opportunity to show PM2.5, the company's estate agent and motors advertising and web content product, Direct Dealer Input, a motors and inventory system that links to PM2.5 to auto create advertising and feed the web, and Recruiter, a system developed for employment agencies to create their own advertising and feed to feed. D+d also showcased its new product range which includes editorial and PDF based advertising products. D+d was able to promote the products of its Bluefin Technology Partners - offering the ability to place, review and publish print and online media buys.
|
ProMotor Drives Forward with Motors
12/08/2008
Drag and Drop are pleased to announce their latest feature within PrMotor v2.5, an advanced interface for Automotive Inventory Management. This feature enables the user to enter their motors list direct from the car dealer, without any formatting. This will then be sectioned by our software to allow the user to easily edit their copy and produce their ad, whether it be a listing or display ad. This will also enable improved search criteria when uploading to the web, as many of our customers now do.
|
NEW PM2.5 USA Sales
06/07/2008
The Journal Inquirer, Manchester, CT, USA Signed contract for PM2 with Real Estate. Mikel-Brock Publishing Webb City, MO, USA Signed contract to expand their number of servers from 1 to 5, automating over 60 Real Estate and Automotive Magazines. The Anchorage Daily News, Anchorage, AK, USA Second McClatchy Newspaper goes with PM2 to automate Real Estate and Automotive. MDS now has 100% of all daily newspapers in Alaska using PM2.
|
NCC and ESCROW Solutions
02/06/2008
We are working with NCC Group, a leading provider of Escrow Solutions, to offer our customers the peace of mind of an Escrow Solution. An Escrow Solution is a specialised form of assurance, where any business critical application or material can be securely deposited with NCC Group. We offer this facility in order to demonstrate both our commitment to corporate governance best practice and to building long term relationships with our customers. Please click here to find out more about Software Escrow Solutions and NCC Group.
|
IFRA Expo 2008
29/05/2008
We are delighted to announce that the Gannett Wisconsin Group have agreed to use ProMotor v2.5 in their 11 offices. These consist of:
They will be implementing ProMotor v2.5 into The Post-Crescent, Appleton and the Green Bay Press-Gazette very shortly and then the rest will follow in the coming months. Following on from their Gannett partners the Asbury Park Press, we are sure that Wisconsin will be very happy with the software and service they will receive.
|
IFRA Expo 2008
26/05/2008
We are delighted that we will be attending the IFRA Expo from 27th October - 30th October along with our US partners Bluefin. At this event we will be showing several of our current and new products including K4, Bluefin, EZAds Pro, EZFlash Ads, ProMotor v2.5 and others! These products are detailed on our Products page. Play the video for more on the benefits of attending IFRA Expo.
|
CNG adds to multi-media platform
20/04/2008
As part of its overall strategic plan for multi-media publishing, the Cumbrian Newspaper Group (CNG) in Carlisle has become the first company in the UK to sign up for the local community marketplace platform from Bluefin Technology Partners. The sale was made by Drag&Drop, Bluefin’s distributor in the UK and Ireland, and is part of an evolving partnership which has also involved Drag&Drop supplying property and motors advertising systems. With the Bluefin platform, self-service will now be extended to all types of on-line, print and web-based advertisements via CNG’s ClickIin2 Web-site. CNG joins Bluefin’s existing customers, Black Press of Vancouver, British Columbia, Canada; and the East Oregonian Publishing Company, publishers of Capital Press of Salem, Oregon.
|
All these clients have collaborated with Bluefin to accelerate the advancement of its innovative place ad and online classified publishing platform, including the extending of features to advertising call centre operations. We are pleased to add this distinguished British newspaper publisher to our client list, said Rich Grover, Bluefin founder and general partner for technology. The response to the Bluefin platform has been very positive as the demand grows for local self service advertising solutions. We are especially delighted with the interest outside of North America, and see a tremendous opportunity to offer our solutions globally. It has also been announced that CNG has installed the latest version of SalesWorks Multi-media (MM), the advertising booking system from IPA Systems. It will be coupled with the existing IPA CanvassWorks software.
|
SalesWorks MM performs multi-channel ad bookings in a single transaction whether it be for print, web, radio, eBook or any other media. In other words, the software allows advertising vehicles to be created to exploit the ever changing marketplace. Each product within a booking can have a different sized advert or varying content including publishing date or publishing period. It is also possible to have multiple content appearing on the same day. For content created within SalesWorks (MM), a server based rendering engine is used. Developed by Iceni Technology as part of a joint project, this enables the production of PDF files and the delivery of jpeg images to the desktop. For example, this could be a small display ad appearing in a feature with a basic lineage ad in the classified section and multiple web ads. These could be produced in different sizes such as a banner ad for the home page with a rotator ad in the sports zone of the web site.
|
In addition, published products can have individual default attributes. These can include, for example, the automatic re-purposing to other publishing mediums such as Fish4 or Legacy.com. Web ads can also default to the sports, homes, business or some other page within the web site.  Stuart Cook, group digital development director, CNG and David Lawson, business development manager, Drag & Drop, following the signing of the Bluefin order
|
the cumbrian news goes with bluefin
03/03/2008
We are delighted to announce that Cumbria News Group have decided to go ahead with the Bluefin Community Marketplace Platform. CNG joins Bluefin's existing customers, Black Press of Vancouver, British Columbia, Canada; and the East Oregonian Publishing Company, publishers of Capital Press of Salem, Oregon. All of these clients have collaborated with Bluefin to accelerate the advancement of its innovative place ad and online classified publishing platform, including the extending features to advertising call center operations. Drag and Drop are the sole UK distributors of Bluefin CMP and would like to thank CNG's Digital Development Director Stuart Cooke who led the project and whose vision and forethought has brought it to fruition. Several groups are showing great interest in the solution and we are sure this is just the beginning!
|
